For too long, Coca-Cola offers been exploiting People in america’ desire to consume and drink much more healthfully by deceiving them into convinced that vitaminwater can in fact prevent disease, CSPI litigation director Steve Gardner said. A representative for Atlanta-based Coca-Cola did not return calls for comment immediately.. Coke’s Movement to Drop Vitaminwater Suit Denied A courtroom case challenging the statements on popular Vitaminwater drinks as bogus and misleading will move forward after a judge denied Coca-Cola’s attempts to dismiss the lawsuit.The decrease resulted mainly from termination of the BL-1020 CLARITY scientific trial in March 2013, that was partially offset by a ramp-up in shelling out for other clinical-stage projects, bL-8040 and BL-7010 primarily. Marketing and Sales expenditures for the 90 days ended March 31, 2014 were NIS 1.3 million , a rise of NIS 0.5 million , or 66 percent, in comparison to NIS 0.8 million for the 90 days ended March 31, 2013. The increase resulted mainly from professional fees regarding the increased business development actions. General and administrative expenditures for the 90 days ended March 31, 2014 and 2013 had been NIS 3.5 million . The Organization's operating reduction for the 90 days ended March 31, 2014 amounted to NIS 14.3 million , weighed against an operating lack of NIS 23.7 million for the comparable period in 2013.